The Swedish “Sega Råtta” – a success at ISPO Munich 2016

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April 23, 2016

The Swedish “Sega Råtta” – a success at ISPO

ISPO is the largest tradeshow within the ski industry with 80.000 visitors and 2500 exhibitors, which take place in Germany Munich every year in end of January or beginning of February. Pole Position had for the first time a stand between the two giant halls A4 and A5, which had “big brand neighbors”. If you are new to Pole Position we are among the smallest ski company on the planet.

The first two days visitors tasted our 10 kilos of Swedish candy and we had approx. 800 visitors in our booth, which is quite a success. There is a genuine interest of how to ski products and this is a great venue to discuss and meet new people. Summed up we now have new friends and agents in Austria, Swiss, France, Spain, Germany, Holland, Poland, UK and Norway. The coming season will be a great for our mission to develop truly how to ski products and you already sign up to visit us at ISPO between 5-8 February 2017.

Thanks for helping out Bengt Lundberg, Dan Eriksson, Sven Kolar and Horst Reinel.



Bengt Lundberg, Mountain Guide and agent for Pole Position in Austria showing our ski poles and training strap for skiers.



Over 800 visitors at our booth in Munich – the interest for how to ski products are growing.




Best Schnitzel in Munich you will find at Steinheil, Steinheilstraße 16, 80333 München, Tyskland

Here is some other videoclips from Brand new at ISPO Munich, München, Deutschland







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